Reports of alcohol’s death have been greatly exaggerated. And that has created a buying opportunity in booze-related stocks.
The reports claim the younger generation isn’t drinking so much. They’re opting for a healthier lifestyle, or they’re choosing from among the growing supply of alternative mind-numbing substances.
What investors are forgetting, though, is the older generations are still boozing it up. And the alcohol companies have a remarkable ability to evolve, and to alter marketing strategies to ensure some level of growth.
The bottom line is alcohol isn’t going away. But alcohol stocks are priced as if it is.
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