Okay — it’s not exactly a milkshake. Wendy’s signature Frosty is a unique treat concocted by founder Dave Thomas himself.
Signature menu items like the Frosty can be the key to keeping up with larger competitors like McDonald’s, which has more than twice as many locations as Wendy’s.
So Wendy’s relies heavily on its trusty $1 Frosty promotions to draw massive crowds, which are often propelled by word-of-mouth and viral social media content.
With that sudden influx of demand comes a massive strain on the overall supply chain. Unexpected shortages can quickly turn a viral marketing success into a PR nightmare.
That’s why Wendy’s is adding a new ingredient to the mix — artificial intelligence (AI)…
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