What if you built a whole business around killing your most successful product?
As soon as your breakout product took over the world — you did your best to destroy it.
This “business plan” sounds like complete lunacy.
But in reality, this “self-destructive” business plan was the most important factor for Apple Inc.’s (Nasdaq: AAPL) continued growth from a garage startup into a $3.3 trillion market titan.
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