Investors are faced with a near-endless list of questions as they prepare to buy a stock:
- Am I getting a good price?
- Does it pay a dividend?
- Did the company beat on earnings last quarter?
- Is the analyst(s) “strong buy” recommendation legit?
- Does the company have strong prospects?
- What’s the short interest?
How many of us have asked these questions, plus many more, before hitting the send button on an order?
These questions are important. But before spending any time uncovering the answers, investors should answer this one first…
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